Pro Real Estate Agent Social Media Video Examples

For success on social media sharing content your target clients have an interest in is vital. The only alternative is doing paid ads.

Despite this, many agent’s post the same old content again and again, hoping for something to work.

Making engaging content usually requires you showing up on social media through DIY video content. Social media users want content that feels personal - more like it is from a friend than a corporation.

Here’s some great examples we’ve found from random agent’s across the web.

• TAP the video and click the sound icon to unmute the videos below.

1. Casual home tour with price:

@anthonybenic Need help selling or buying, send me a DM. #property #realestate #melbourne ♬ Kiss of Life - Sade

@anthonybenic SOLD - Dm if your in the market to buy or sell. #realestate #property #architecture ♬ 7am (Remix) - Keenan Anshari

2. Explainer videos:

@ellacas This land-owner refuses to sell! #nsw #development #houseandland #realestate #realestateinvesting #australia ♬ original sound - Ella Cas • Buyer’s Agent 🏠

3. Zoning tips:

@ellacas Replying to @Brad How re-zoning makes money in real estate #propertyinvesting #realestateinvesting #perth #westernaustralia #buyersagent #acreage ♬ original sound - Ella Cas • Buyer’s Agent 🏠

4. Timelapse home tour:

@heider_realestate Built in 1924, this charming home in Washington, DC is getting ready to hit the market for $1,295,000. #realestate #historic #housetour ♬ Hey Lover - The Daughters Of Eve

5. Before and after styling:

@heider_realestate Inside Washington’s iconic Watergate East - Residence #714📍#luxury #living #luxuryrealestate #washingtondc #CapCut ♬ original sound - Real Estate

6. Home tour with key facts and price:

@dkrizestates Would you stand on the glass floors?? #beverlyhills #mansiontour #lahometour #housetours #luxuryrealestate #mansion #lamansion ♬ HOTEL LOBBY (Unc & Phew) - Quavo & Takeoff

They key takeaways:

If your content is boring or only appeals to people who work in real estate the return on your time and money spent making social media content will be $0.

If you instead make content that your target clients are interested in then you will get traction, become well known and be the go to agent for local homeowners in the area you service.

Try to hook your viewers in to watch more of your videos. This means saying or doing something at the start that pulls them in. This is not saying your name and what real estate you are from, it needs to be far more exciting! Something like “Here’s what a $500,000 house in Brisbane looks like inside”.