In today's digital age, social media influencers have become a powerful force in shaping consumer behavior and driving brand engagement. Real estate brands and offices can tap into this influence to reach a wider audience, build trust and generate leads. Here’s how:

1. Partner with Relevant Influencers:
Choose influencers who align with your brand's values, target audience and niche. Look for influencers with a genuine interest in real estate and a strong following in your target market. It’s better to find an influencer who already has the audience you want, instead of just finding an influencer with as many followers as possible.

2. Create Engaging Content:
Collaborate with influencers to create engaging content that resonates with their audience. This could include property tours, market updates, home design tips and lifestyle content related to real estate.

3. Leverage Influencer Stories:
Influencers often share their personal experiences and stories with their followers. Real estate brands can leverage this by having influencers share their home buying or selling journey, creating a relatable and authentic connection with the audience.

4. Host Virtual Events:
Partner with influencers to host virtual events such as webinars, Q&A sessions or live property tours. These events provide an opportunity for influencers to engage with their followers and showcase your brand's expertise.

5. Offer Exclusive Content:
Provide influencers with exclusive access to properties, behind-the-scenes tours or early access to new listings. This exclusive content can incentivise influencers to promote your brand and generates excitement among their followers.

6. Utilise Influencer-Generated Content:
Encourage influencers to create their content featuring your brand or properties. This user-generated content adds authenticity and credibility to your marketing efforts.

7. Track and Measure Results:
Use analytics to track the performance of your influencer marketing campaigns. Measure metrics such as reach, engagement, website traffic and lead generation to assess the effectiveness of your collaborations.

8. Offer Compensation:
While some influencers may be willing to collaborate for exposure, it's essential to offer fair compensation for their time and effort.

By partnering with influencers, real estate brands and offices can gain access to a wider audience, build trust and generate leads. By creating engaging content, leveraging influencer stories and offering exclusive content, real estate professionals can effectively utilise influencer marketing to grow their business and stand out from competitors.

Example Social Media Influencer Video Script:

"Hey guys, today I checked out this beautiful listing in Brunswick with Smith Realty. The home has everything you could want: a spacious open floor plan, a gorgeous kitchen and this epic backyard.”

"My favourite thing was obviously this huuuge pool area, love it!”

"Anyway the link if you wanna see more is in my bio, thanks for watching!"

How much does it cost?
Influencers can range from anywhere from free, to $200, to $12,000 and beyond. It all depends on how popular they are and how engaged their followers are with their posts. In the real estate industry; expect to pay at least $2,000 for a popular local influencer to come to your location and film a video and put it on their social media page. We recommend that any other requests like boosting the post or turning the content into an ad must be in writing before you agree to go ahead with any content or payments etc.

You’ll also need to pay a marketing agency like us at Agent Social a fee to line up the influencer, and if needed, write a script for them that works for both them, and your audience. These fees can be a set amount like $1,000, or a percentage of the overall fee the influencer is charging like 20% - whichever amount is higher. Marketing agencies may also charge a fee to search for an influencer that matches your brand, this fee is required whether or not your business decides to go ahead with the influencer or not.

Wondering where to start?
Contact us today at Agent Social to see how we can line up influencers with large followings to promote your real estate brand. Content from influencers usually comes across to viewers as much more entertaining compared to video content from agent’s and helps you reach your brand goals.

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